Applaws vs Instinct · Bay Area shelf head-to-head
Applaws and Instinct, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applaws carries more Brand PowerApplaws is in more Bay Area grocersApplaws fields the deeper lineupApplaws sits further up the premium end
Applaws
Instinct
36
brand power
22
13
products
10
2
categories
1
9
grocers
2
$2.05
price per oz
97.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applaws▭ Instinct
Distribution · 30% of score38·8
I
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Applaws
only Instinct
no top category Applaws doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Applaws · 7
only Instinct · 0
no exclusive doors — everywhere Instinct is, Applaws is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applaws · Instinct
