Applaws vs Reveal · Bay Area shelf head-to-head
Applaws and Reveal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reveal fields the deeper lineupApplaws sits further up the premium end
Applaws
Reveal
36
brand power
39
13
products
26
2
categories
1
2
subcategories
2
9
grocers
9
$2.05
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applaws▭ Reveal
Distribution · 30% of score38·38
R
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Applaws
only Reveal
no top category Applaws doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Applaws · 3
only Reveal · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applaws · Reveal
