Apple-a-day vs Mott's · Bay Area shelf head-to-head
Apple-a-day and Mott's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mott's carries more Brand PowerMott's is in more Bay Area grocersMott's fields the deeper lineupMott's sits further up the premium end
Apple-a-day
Mott's
10
brand power
44
2
products
22
1
categories
4
1
subcategories
6
5
grocers
11
15.4¢
price per fl oz
33.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Apple-a-day▭ Mott's
Distribution · 30% of score21·46
A
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Apple-a-day
no top category Mott's doesn’t also play in.
only Mott's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Apple-a-day · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Apple-a-day · Mott's