Archer vs Mar-val · Bay Area shelf head-to-head
Archer and Mar-val, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Archer carries more Brand PowerArcher is in more Bay Area grocersArcher fields the deeper lineup
Archer
Mar-val
49
brand power
0
22
products
6
1
categories
2
17
grocers
1
$8.80
avg price
$8.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Archer▭ Mar-val
Distribution · 30% of score71·4
M
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Archer
no top category Mar-val doesn’t also play in.
only Mar-val
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Archer · Mar-val