Archer vs Singing Pastures · Bay Area shelf head-to-head
Archer and Singing Pastures, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Archer carries more Brand PowerArcher is in more Bay Area grocersArcher fields the deeper lineupSinging Pastures sits further up the premium end
Archer
Singing Pastures
49
brand power
15
22
products
3
1
categories
2
17
grocers
2
$3.39
price per oz
$2.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Archer▭ Singing Pastures
Distribution · 30% of score71·8
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Archer
no top category Singing Pastures doesn’t also play in.
only Singing Pastures
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Archer · Singing Pastures
