Archer vs Wild Society Nutrition · Bay Area shelf head-to-head
Archer and Wild Society Nutrition, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Archer carries more Brand PowerArcher is in more Bay Area grocersArcher fields the deeper lineup
Archer
Wild Society Nutrition
49
brand power
13
22
products
3
1
categories
2
17
grocers
1
$8.80
avg price
$31.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Archer▭ Wild Society Nutrition
Distribution · 30% of score71·4
W
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Archer
no top category Wild Society Nutrition doesn’t also play in.
only Wild Society Nutrition
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Archer · Wild Society Nutrition
