Arctic Zero vs Ben & Jerry's · Bay Area shelf head-to-head
Arctic Zero and Ben & Jerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's carries more Brand PowerBen & Jerry's is in more Bay Area grocersBen & Jerry's fields the deeper lineupArctic Zero sits further up the premium end
Arctic Zero
Ben & Jerry's
11
brand power
50
5
products
89
1
categories
4
3
grocers
12
46.4¢
price per fl oz
55.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arctic Zero▭ Ben & Jerry's
Distribution · 30% of score13·50
A
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arctic Zero
no top category Ben & Jerry's doesn’t also play in.
only Ben & Jerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Arctic Zero · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arctic Zero · Ben & Jerry's
