Ardor Energy vs Ginsa · Bay Area shelf head-to-head
Ardor Energy and Ginsa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ardor Energy carries more Brand PowerArdor Energy is in more Bay Area grocersArdor Energy fields the deeper lineupGinsa sits further up the premium end
Ardor Energy
Ginsa
33
brand power
19
10
products
3
2
categories
3
9
grocers
3
31.5¢
price per fl oz
37.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ardor Energy▭ Ginsa
Distribution · 30% of score38·13
A
G
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ardor Energy
no top category Ginsa doesn’t also play in.
only Ginsa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ardor Energy · Ginsa
