Ardor Energy vs Lacroix · Bay Area shelf head-to-head
Ardor Energy and Lacroix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineupArdor Energy sits further up the premium end
Ardor Energy
Lacroix
33
brand power
63
10
products
78
2
categories
1
9
grocers
18
31.5¢
price per fl oz
7.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ardor Energy▭ Lacroix
Distribution · 30% of score38·75
A
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ardor Energy
only Lacroix
no top category Ardor Energy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ardor Energy · 2
only Lacroix · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ardor Energy · Lacroix
