Ardor Energy vs Melting Forest · Bay Area shelf head-to-head
Ardor Energy and Melting Forest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ardor Energy is in more Bay Area grocersMelting Forest fields the deeper lineup
Ardor Energy
Melting Forest
33
brand power
36
10
products
21
2
categories
3
9
grocers
5
31.5¢
price per fl oz
35.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ardor Energy▭ Melting Forest
Distribution · 30% of score38·21
A
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ardor Energy
no top category Melting Forest doesn’t also play in.
only Melting Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ardor Energy · 6
only Melting Forest · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ardor Energy · Melting Forest
