Arizona vs Milo's · Bay Area shelf head-to-head
Arizona and Milo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arizona carries more Brand PowerArizona is in more Bay Area grocersArizona fields the deeper lineup
Arizona
Milo's
41
brand power
12
42
products
3
3
categories
1
9
subcategories
2
8
grocers
2
$2.86
avg price
$4.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arizona▭ Milo's
Distribution · 30% of score33·8
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arizona
only Milo's
no top category Arizona doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Arizona · 6
only Milo's · 0
no exclusive doors — everywhere Milo's is, Arizona is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arizona · Milo's
