Arizona vs Pure Leaf · Bay Area shelf head-to-head
Arizona and Pure Leaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arizona carries more Brand PowerArizona is in more Bay Area grocersArizona fields the deeper lineupPure Leaf sits further up the premium end
Arizona
Pure Leaf
41
brand power
33
42
products
25
3
categories
1
9
subcategories
2
8
grocers
7
5.4¢
price per fl oz
14.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arizona▭ Pure Leaf
Distribution · 30% of score33·29
carried in 8 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arizona
only Pure Leaf
no top category Arizona doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Arizona · 3
only Pure Leaf · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arizona · Pure Leaf
