Arizona vs Snapple · Bay Area shelf head-to-head
Arizona and Snapple, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapple is in more Bay Area grocersArizona fields the deeper lineupSnapple sits further up the premium end
Arizona
Snapple
41
brand power
38
42
products
39
3
categories
2
9
subcategories
9
8
grocers
9
5.4¢
price per fl oz
15.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arizona▭ Snapple
Distribution · 30% of score33·38
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arizona
only Snapple
no top category Arizona doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Arizona · 2
only Snapple · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arizona · Snapple
