Arizona vs Sunberry Farms · Bay Area shelf head-to-head
Arizona and Sunberry Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arizona carries more Brand PowerArizona is in more Bay Area grocersArizona fields the deeper lineup
Arizona
Sunberry Farms
41
brand power
9
42
products
2
3
categories
1
9
subcategories
2
8
grocers
1
$2.86
avg price
$12.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arizona▭ Sunberry Farms
Distribution · 30% of score33·4
S
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arizona
only Sunberry Farms
no top category Arizona doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Arizona · 8
only Sunberry Farms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arizona · Sunberry Farms