Ark Naturals vs Bocce's Bakery · Bay Area shelf head-to-head
Ark Naturals and Bocce's Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bocce's Bakery is in more Bay Area grocersBocce's Bakery sits further up the premium end
Ark Naturals
Bocce's Bakery
25
brand power
27
10
products
11
2
categories
1
4
grocers
5
$1.35
price per oz
$2.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ark Naturals▭ Bocce's Bakery
Distribution · 30% of score17·21
A
B
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score57·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ark Naturals
only Bocce's Bakery
no top category Ark Naturals doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ark Naturals · 4
only Bocce's Bakery · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ark Naturals · Bocce's Bakery
