Ark Naturals vs Fruitables · Bay Area shelf head-to-head
Ark Naturals and Fruitables, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ark Naturals is in more Bay Area grocersArk Naturals fields the deeper lineup
Ark Naturals
Fruitables
25
brand power
24
10
products
7
2
categories
1
4
grocers
3
$1.35
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ark Naturals▭ Fruitables
Distribution · 30% of score17·13
A
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ark Naturals
only Fruitables
no top category Ark Naturals doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ark Naturals · 2
only Fruitables · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ark Naturals · Fruitables
