Arm & Hammer vs Crest · Bay Area shelf head-to-head
Arm & Hammer and Crest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arm & Hammer carries more Brand PowerArm & Hammer is in more Bay Area grocersCrest fields the deeper lineup
Arm & Hammer
Crest
42
brand power
34
7
products
13
2
categories
2
2
subcategories
3
14
grocers
4
14.9¢
price per fl oz
80.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arm & Hammer▭ Crest
Distribution · 30% of score58·17
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arm & Hammer
only Crest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arm & Hammer · Crest
