Arrowhead vs Eternal Water · Bay Area shelf head-to-head
Arrowhead and Eternal Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead carries more Brand PowerArrowhead is in more Bay Area grocersArrowhead fields the deeper lineup
Arrowhead
Eternal Water
44
brand power
22
19
products
3
2
categories
1
2
subcategories
2
15
grocers
9
5.7¢
price per fl oz
6.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arrowhead▭ Eternal Water
Distribution · 30% of score63·38
carried in 15 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arrowhead
only Eternal Water
no top category Arrowhead doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Arrowhead · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arrowhead · Eternal Water
