Reading the shelf…
Arrowhead is a brand specializing in mountain spring water, offering both still and sparkling varieties. Their products are sourced from natural springs in California, Colorado, and Canada, ensuring a pure and refreshing taste. The brand emphasizes natural ingredients, with no added sweeteners or artificial flavors in their sparkling water options. Arrowhead also engages customers through a rewards program, offering points for purchases that can be redeemed for merchandise and experiences.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
19 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Arrowhead (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Arrowhead · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Arrowhead in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Arrowhead product in stock, cheapest first.


















Bay Area grocers where neither the digital catalog nor our shelf photos show Arrowhead· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with ARROWHEAD Mountain Spring Water, 1-Gallon, Plastic Bottled Water (1 Pack), Side Handle · its most-distributed SKU (12 doors) in Spring Water, the biggest opening. The closest open door is Sprouts Farmers Market · 5 rivals already on that shelf.
~4% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 30% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
34 storefronts across 15 grocers carry it · tap a pin to open the store.
already on that shelf: mountain valley, saratoga, san pellegrino
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Arrowheadthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Distilled Water, Sparkling Water
open here: Sparkling Water, Spring Water
open here: Distilled Water, Sparkling Water
open here: Distilled Water
open here: Distilled Water
open here: Distilled Water
open = the store meaningfully carries that category (real depth, not a token SKU) and Arrowhead sells it elsewhere but has no SKU here.