Arrowhead vs Mountain Valley · Bay Area shelf head-to-head
Arrowhead and Mountain Valley, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mountain Valley is in more Bay Area grocersArrowhead fields the deeper lineupMountain Valley sits further up the premium end
Arrowhead
Mountain Valley
44
brand power
48
19
products
14
2
categories
3
15
grocers
18
5.7¢
price per fl oz
16.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arrowhead▭ Mountain Valley
Distribution · 30% of score63·75
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water5 vs 7 SKUs
1% of shelf
only Arrowhead
no top category Mountain Valley doesn’t also play in.
only Mountain Valley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arrowhead · Mountain Valley
