Arrowhead vs Evian · Bay Area shelf head-to-head
Arrowhead and Evian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead carries more Brand PowerArrowhead is in more Bay Area grocersArrowhead fields the deeper lineupEvian sits further up the premium end
Arrowhead
Evian
44
brand power
33
19
products
10
2
categories
2
15
grocers
10
5.7¢
price per fl oz
7.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arrowhead▭ Evian
Distribution · 30% of score63·42
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water5 vs 2 SKUs
1% of shelf
only Arrowhead
no top category Evian doesn’t also play in.
only Evian
no top category Arrowhead doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Arrowhead · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arrowhead · Evian
