saratoga
Saratoga is a premium bottled water brand known for its sparkling and still natural spring water, sourced from historic springs in Saratoga Springs, New York. The brand is recognized for its signature blue bottles and commitment to quality, offering a range of products that include both traditional and flavored sparkling waters. Saratoga has been a symbol of taste and style since 1872, often associated with high-profile events and partnerships.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Saratoga (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Saratoga · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Saratoga in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Saratoga product in stock, cheapest first.
Sold at
Find Saratoga online
Where to find Saratoga · Bay Area
Opportunities
New doors · no Saratoga in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Saratoga· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with SARATOGA Sparkling Spring Water, Glass Water Bottle, 28 Oz · its most-distributed SKU (12 doors) in Sparkling Water, the biggest opening. The closest open door is Luke's Local · 3 rivals already on that shelf.
