Saratoga vs Liquid Death · Bay Area shelf head-to-head
Saratoga and Liquid Death, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liquid Death carries more Brand PowerLiquid Death is in more Bay Area grocersLiquid Death fields the deeper lineupSaratoga sits further up the premium end
Saratoga
Liquid Death
38
brand power
55
8
products
33
3
categories
6
13
grocers
14
15.3¢
price per fl oz
14.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Saratoga▭ Liquid Death
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Saratoga
no top category Liquid Death doesn’t also play in.
only Liquid Death
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Saratoga · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Saratoga · Liquid Death
