Saratoga vs Arrowhead · Bay Area shelf head-to-head
Saratoga and Arrowhead, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead carries more Brand PowerArrowhead is in more Bay Area grocersArrowhead fields the deeper lineupSaratoga sits further up the premium end
Saratoga
Arrowhead
38
brand power
44
8
products
19
3
categories
2
13
grocers
15
15.3¢
price per fl oz
5.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Saratoga▭ Arrowhead
Distribution · 30% of score54·63
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Saratoga
only Arrowhead
no top category Saratoga doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Saratoga · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Saratoga · Arrowhead
