Arrowhead vs Icelandic Glacial · Bay Area shelf head-to-head
Arrowhead and Icelandic Glacial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead carries more Brand PowerArrowhead is in more Bay Area grocersArrowhead fields the deeper lineupIcelandic Glacial sits further up the premium end
Arrowhead
Icelandic Glacial
44
brand power
27
19
products
6
2
categories
3
15
grocers
7
5.7¢
price per fl oz
12.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arrowhead▭ Icelandic Glacial
Distribution · 30% of score63·29
carried in 15 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water5 vs 2 SKUs
1% of shelf
only Arrowhead
no top category Icelandic Glacial doesn’t also play in.
only Icelandic Glacial
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arrowhead · Icelandic Glacial
