Arrowhead vs Proud Source Water · Bay Area shelf head-to-head
Arrowhead and Proud Source Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arrowhead carries more Brand PowerArrowhead is in more Bay Area grocersArrowhead fields the deeper lineupProud Source Water sits further up the premium end
Arrowhead
Proud Source Water
44
brand power
18
19
products
5
2
categories
1
15
grocers
5
5.7¢
price per fl oz
15.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arrowhead▭ Proud Source Water
Distribution · 30% of score63·21
P
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arrowhead
only Proud Source Water
no top category Arrowhead doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arrowhead · Proud Source Water
