Arroyo Seco vs Burke's Honey · Bay Area shelf head-to-head
Arroyo Seco and Burke's Honey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arroyo Seco is in more Bay Area grocersArroyo Seco fields the deeper lineupArroyo Seco sits further up the premium end
Arroyo Seco
Burke's Honey
18
brand power
18
17
products
4
1
categories
2
5
subcategories
4
5
grocers
4
$8.25
avg price
$11.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arroyo Seco▭ Burke's Honey
Distribution · 30% of score21·17
A
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arroyo Seco
no top category Burke's Honey doesn’t also play in.
only Burke's Honey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Arroyo Seco · 3
only Burke's Honey · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arroyo Seco · Burke's Honey