Reading the shelf…
Burke's Honey is a Canadian family-owned brand specializing in high-quality honey products. With over a century of experience, the brand offers a variety of honey types, including clover, buckwheat, and wildflower honey, both in liquid and creamed forms. Their products are known for their purity and adherence to strict quality standards.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Burke's Honey (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Burke's Honey · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Burke's Honey in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Burke's Honey product in stock, cheapest first.
9 storefronts across 4 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Burke's Honey· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Burke's Honey Assorted Fruit Slices · its most-distributed SKU (1 door) in Gummy Candies, the biggest opening. The closest open door is Mill Valley Market · 2 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 48% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: arroyo seco, eden foods
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Burke's Honeythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Almonds, Gummy Candies, Pistachios
open here: Almonds, Gummy Candies
open here: Almonds
open = the store meaningfully carries that category (real depth, not a token SKU) and Burke's Honey sells it elsewhere but has no SKU here.