Burke's Honey vs Dsd Merchandisers · Bay Area shelf head-to-head
Burke's Honey and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers fields the deeper lineupBurke's Honey sits further up the premium end
Burke's Honey
Dsd Merchandisers
18
brand power
49
4
products
61
2
categories
11
4
subcategories
27
4
grocers
4
$11.82
avg price
$10.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burke's Honey▭ Dsd Merchandisers
Distribution · 30% of score17·17
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy1 vs 27 SKUs
only Burke's Honey
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Burke's Honey · 3
only Dsd Merchandisers · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burke's Honey · Dsd Merchandisers