Arroyo Seco vs Diamond · Bay Area shelf head-to-head
Arroyo Seco and Diamond, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond carries more Brand PowerDiamond fields the deeper lineupArroyo Seco sits further up the premium end
Arroyo Seco
Diamond
18
brand power
31
17
products
22
1
categories
1
5
subcategories
4
5
grocers
5
$8.25
avg price
$8.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Arroyo Seco▭ Diamond
Distribution · 30% of score21·21
A
D
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score76·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Arroyo Seco
no top category Diamond doesn’t also play in.
only Diamond
no top category Arroyo Seco doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Arroyo Seco · 3
only Diamond · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Arroyo Seco · Diamond