Artisan Tropic Reelie vs Barnana · Bay Area shelf head-to-head
Artisan Tropic Reelie and Barnana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barnana carries more Brand PowerBarnana is in more Bay Area grocersBarnana fields the deeper lineupArtisan Tropic Reelie sits further up the premium end
Artisan Tropic Reelie
Barnana
15
brand power
26
2
products
10
2
categories
3
2
subcategories
5
4
grocers
10
$1.46
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Artisan Tropic Reelie▭ Barnana
Distribution · 30% of score17·42
A
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Artisan Tropic Reelie
no top category Barnana doesn’t also play in.
only Barnana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Artisan Tropic Reelie · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Artisan Tropic Reelie · Barnana
