A'siciliana vs Something & Nothing · Bay Area shelf head-to-head
A'siciliana and Something & Nothing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A'siciliana carries more Brand PowerA'siciliana fields the deeper lineupSomething & Nothing sits further up the premium end
A'siciliana
Something & Nothing
37
brand power
29
14
products
10
3
categories
2
4
subcategories
3
7
grocers
7
21.7¢
price per fl oz
30.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A'siciliana▭ Something & Nothing
Distribution · 30% of score29·29
A
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Something & Nothing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only A'siciliana · 4
only Something & Nothing · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A'siciliana · Something & Nothing
