Assi vs Lillie's Q · Bay Area shelf head-to-head
Assi and Lillie's Q, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lillie's Q carries more Brand PowerLillie's Q is in more Bay Area grocersLillie's Q fields the deeper lineup
Assi
Lillie's Q
20
brand power
25
5
products
10
4
categories
3
1
grocers
11
$6.17
avg price
$8.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Assi▭ Lillie's Q
Distribution · 30% of score4·46
A
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Assi
only Lillie's Q
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Assi · 0
no exclusive doors — everywhere Assi is, Lillie's Q is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Assi · Lillie's Q