Atelier Kawashima vs Grand Bakery · Bay Area shelf head-to-head
Atelier Kawashima and Grand Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Grand Bakery carries more Brand PowerGrand Bakery is in more Bay Area grocersGrand Bakery fields the deeper lineupAtelier Kawashima sits further up the premium end
Atelier Kawashima
Grand Bakery
10
brand power
28
2
products
11
1
categories
3
1
subcategories
6
2
grocers
5
$8.76
avg price
$11.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Atelier Kawashima▭ Grand Bakery
Distribution · 30% of score8·21
A
G
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Atelier Kawashima
no top category Grand Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Atelier Kawashima · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Atelier Kawashima · Grand Bakery