Atelier Kawashima vs Rawkin Raw · Bay Area shelf head-to-head
Atelier Kawashima and Rawkin Raw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rawkin Raw carries more Brand PowerRawkin Raw is in more Bay Area grocersAtelier Kawashima sits further up the premium end
Atelier Kawashima
Rawkin Raw
10
brand power
18
2
products
4
1
categories
2
2
grocers
3
$8.76
avg price
$5.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Atelier Kawashima▭ Rawkin Raw
Distribution · 30% of score8·13
A
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Atelier Kawashima
no top category Rawkin Raw doesn’t also play in.
only Rawkin Raw
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Atelier Kawashima · 1
only Rawkin Raw · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Atelier Kawashima · Rawkin Raw