Athens Baking Co. vs Oroweat · Bay Area shelf head-to-head
Athens Baking Co. and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineup
Athens Baking Co.
Oroweat
0
brand power
49
3
products
40
2
categories
2
2
subcategories
11
3
grocers
12
$5.66
avg price
$7.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Athens Baking Co.▭ Oroweat
Distribution · 30% of score13·50
A
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Athens Baking Co.
no top category Oroweat doesn’t also play in.
only Oroweat
no top category Athens Baking Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Athens Baking Co. · 0
no exclusive doors — everywhere Athens Baking Co. is, Oroweat is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Athens Baking Co. · Oroweat