Athletic Brewing Co. vs Erdinger · Bay Area shelf head-to-head
Athletic Brewing Co. and Erdinger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Athletic Brewing Co. carries more Brand PowerAthletic Brewing Co. is in more Bay Area grocersAthletic Brewing Co. fields the deeper lineupErdinger sits further up the premium end
Athletic Brewing Co.
Erdinger
52
brand power
14
57
products
2
2
categories
1
14
grocers
5
19.5¢
price per fl oz
26.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Athletic Brewing Co.▭ Erdinger
Distribution · 30% of score58·21
E
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Athletic Brewing Co.
only Erdinger
no top category Athletic Brewing Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Athletic Brewing Co. · Erdinger
