Athletic Brewing Co. vs Michelob Ultra · Bay Area shelf head-to-head
Athletic Brewing Co. and Michelob Ultra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Athletic Brewing Co. carries more Brand PowerAthletic Brewing Co. is in more Bay Area grocersAthletic Brewing Co. fields the deeper lineup
Athletic Brewing Co.
Michelob Ultra
52
brand power
24
57
products
7
2
categories
2
14
grocers
4
$13.83
avg price
$13.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Athletic Brewing Co.▭ Michelob Ultra
Distribution · 30% of score58·17
M
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Athletic Brewing Co.
only Michelob Ultra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Athletic Brewing Co. · Michelob Ultra
