Athletic Brewing Co. vs Stella Artois · Bay Area shelf head-to-head
Athletic Brewing Co. and Stella Artois, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Athletic Brewing Co. carries more Brand PowerAthletic Brewing Co. is in more Bay Area grocersAthletic Brewing Co. fields the deeper lineupStella Artois sits further up the premium end
Athletic Brewing Co.
Stella Artois
52
brand power
35
57
products
10
2
categories
3
14
grocers
7
19.5¢
price per fl oz
19.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Athletic Brewing Co.▭ Stella Artois
Distribution · 30% of score58·29
S
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Athletic Brewing Co.
no top category Stella Artois doesn’t also play in.
only Stella Artois
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Athletic Brewing Co. · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Athletic Brewing Co. · Stella Artois
