Atkins vs Ensure · Bay Area shelf head-to-head
Atkins and Ensure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ensure is in more Bay Area grocersEnsure sits further up the premium end
Atkins
Ensure
38
brand power
39
21
products
21
5
categories
1
3
grocers
10
84.9¢
price per fl oz
36.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Atkins▭ Ensure
Distribution · 30% of score13·42
A
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score83·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Atkins
only Ensure
no top category Atkins doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Atkins · 0
no exclusive doors — everywhere Atkins is, Ensure is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Atkins · Ensure