Lining them up…

Aunt Nellie's vs Marconi Brand · Bay Area shelf head-to-head

Aunt Nellie's and Marconi Brand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

Marconi Brand carries more Brand PowerMarconi Brand fields the deeper lineupMarconi Brand sits further up the premium end

Aunt Nellie's

Marconi Brand

brand power

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Aunt Nellie's▭ Marconi Brand

Distribution · 30% of score21·21

carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers

Depth · 25% of score28·57

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

<1% of shelf

Condiments2 vs 6 SKUs

<1% of shelf

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

only Aunt Nellie's · 2

only Marconi Brand · 2

both sides measured by the same instruments on the same shelves · see each brand’s full page: Aunt Nellie's · Marconi Brand