Aura Bora vs Nixie · Bay Area shelf head-to-head
Aura Bora and Nixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineupAura Bora sits further up the premium end
Aura Bora
Nixie
24
brand power
56
8
products
43
1
categories
3
6
grocers
19
24.7¢
price per fl oz
11.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aura Bora▭ Nixie
Distribution · 30% of score25·79
carried in 6 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aura Bora
no top category Nixie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aura Bora · 0
no exclusive doors — everywhere Aura Bora is, Nixie is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aura Bora · Nixie
