Avo & Co vs Dress It Up Dressing · Bay Area shelf head-to-head
Avo & Co and Dress It Up Dressing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dress It Up Dressing carries more Brand PowerDress It Up Dressing is in more Bay Area grocersDress It Up Dressing fields the deeper lineup
Avo & Co
Dress It Up Dressing
11
brand power
27
2
products
7
2
categories
2
2
subcategories
3
1
grocers
7
$5.99
avg price
$10.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Avo & Co▭ Dress It Up Dressing
Distribution · 30% of score4·29
A
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Avo & Co
no top category Dress It Up Dressing doesn’t also play in.
only Dress It Up Dressing
no top category Avo & Co doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Avo & Co · 0
no exclusive doors — everywhere Avo & Co is, Dress It Up Dressing is too.
only Dress It Up Dressing · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Avo & Co · Dress It Up Dressing