Awake vs L'amourette · Bay Area shelf head-to-head
Awake and L'amourette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerL'amourette is in more Bay Area grocersL'amourette fields the deeper lineup
Awake
L'amourette
27
brand power
44
6
products
27
3
categories
3
2
grocers
11
$5.79
avg price
$8.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Awake▭ L'amourette
Distribution · 30% of score8·46
A
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Awake
only L'amourette
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Awake · 0
no exclusive doors — everywhere Awake is, L'amourette is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Awake · L'amourette
