Böd Bar vs Lärabar · Bay Area shelf head-to-head
Böd Bar and Lärabar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lärabar carries more Brand PowerLärabar is in more Bay Area grocersLärabar fields the deeper lineup
Böd Bar
Lärabar
13
brand power
53
3
products
35
2
categories
3
1
grocers
14
$3.69
avg price
$4.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Böd Bar▭ Lärabar
Distribution · 30% of score4·58
B
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Böd Bar
only Lärabar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Böd Bar · 0
no exclusive doors — everywhere Böd Bar is, Lärabar is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Böd Bar · Lärabar
