Baba Small Batch vs Ithaca Hummus · Bay Area shelf head-to-head
Baba Small Batch and Ithaca Hummus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ithaca Hummus carries more Brand PowerIthaca Hummus is in more Bay Area grocersIthaca Hummus fields the deeper lineupBaba Small Batch sits further up the premium end
Baba Small Batch
Ithaca Hummus
30
brand power
41
9
products
16
3
categories
1
12
grocers
15
$1.15
price per oz
70.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Baba Small Batch▭ Ithaca Hummus
Distribution · 30% of score50·63
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Baba Small Batch
only Ithaca Hummus
no top category Baba Small Batch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Baba Small Batch · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Baba Small Batch · Ithaca Hummus
