Babe vs Synergy · Bay Area shelf head-to-head
Babe and Synergy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Synergy carries more Brand PowerSynergy is in more Bay Area grocersSynergy fields the deeper lineup
Babe
Synergy
11
brand power
56
2
products
27
1
categories
2
2
grocers
17
25.6¢
price per fl oz
29.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Babe▭ Synergy
Distribution · 30% of score8·71
B
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Babe
no top category Synergy doesn’t also play in.
only Synergy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Babe · 0
no exclusive doors — everywhere Babe is, Synergy is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Babe · Synergy
