Babybel vs Cowgirl Creamery · Bay Area shelf head-to-head
Babybel and Cowgirl Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cowgirl Creamery carries more Brand PowerCowgirl Creamery is in more Bay Area grocersCowgirl Creamery fields the deeper lineupCowgirl Creamery sits further up the premium end
Babybel
Cowgirl Creamery
43
brand power
49
15
products
21
2
categories
4
4
subcategories
4
15
grocers
16
$1.13
price per item
$25.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Babybel▭ Cowgirl Creamery
Distribution · 30% of score63·67
carried in 15 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Babybel
only Cowgirl Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Babybel · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Babybel · Cowgirl Creamery