Babybel vs Lye Cross Farm · Bay Area shelf head-to-head
Babybel and Lye Cross Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Babybel carries more Brand PowerBabybel is in more Bay Area grocersBabybel fields the deeper lineupLye Cross Farm sits further up the premium end
Babybel
Lye Cross Farm
43
brand power
10
15
products
3
2
categories
1
4
subcategories
2
15
grocers
1
$9.12
avg price
$9.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Babybel▭ Lye Cross Farm
Distribution · 30% of score63·4
L
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Babybel
only Lye Cross Farm
no top category Babybel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Babybel · Lye Cross Farm