Babybel vs Point Reyes Farmstead Cheese Company · Bay Area shelf head-to-head
Babybel and Point Reyes Farmstead Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Point Reyes Farmstead Cheese Company is in more Bay Area grocersPoint Reyes Farmstead Cheese Company fields the deeper lineupPoint Reyes Farmstead Cheese Company sits further up the premium end
Babybel
Point Reyes Farmstead Cheese Company
43
brand power
46
15
products
20
2
categories
1
4
subcategories
4
15
grocers
16
$1.13
price per item
$20.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Babybel▭ Point Reyes Farmstead Cheese Company
Distribution · 30% of score63·67
carried in 15 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Babybel
only Point Reyes Farmstead Cheese Company
no top category Babybel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Babybel · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Babybel · Point Reyes Farmstead Cheese Company